Discover the brand
The homepage introduces MOLAVIE with a focused message, lifestyle imagery and a clear primary shopping action.
FUTRADAY-OWNED PROJECT · LIVE SHOPIFY STOREFRONT
An online store built for everyday discovery.
MOLAVIE is a FutraDay-owned Australian ecommerce project. Its live Shopify storefront combines distinctive visual branding, responsive layouts, product collections and checkout pathways. This is an in-house build, not a commissioned client project.
Last updated 5 November 2026
PROJECT TYPEFutraDay-owned online retail store
PLATFORMShopify storefront and checkout
EXPERIENCEResponsive product browsing
STORE STATUSLive public ecommerce website
THE PROBLEM
A varied product catalogue needs a coherent shopping experience.
A multi-category retailer needs to make different kinds of everyday products feel part of one recognisable brand. Shoppers need clear routes to collections, useful product information, an accessible purchasing path and confidence in who operates the store.
MOLAVIE provides an in-house example of how FutraDay approaches the practical design decisions behind an ecommerce storefront, from the brand presentation and mobile layout to product discovery and Shopify-powered checkout.
PRODUCT WORKFLOW
From discovery to checkout.
The live store demonstrates the customer-facing journey without presenting hypothetical sales performance as measured results.
Explore collections
Category navigation and collection pages help shoppers narrow down a varied assortment of products.
Review products
Product pages present images, variants and purchasing controls within a consistent retail design.
Continue to checkout
Cart and payment pathways are provided through Shopify; external payment processing fees and app costs depend on the merchant setup.
WHAT THE STOREFRONT DEMONSTRATES
Retail design with every detail connected.
A polished shopping experience needs more than a hero image. It needs usable navigation, responsive presentation and an understandable path to purchasing.
VISUAL IDENTITY
A restrained white-and-charcoal visual system with lime accents, lifestyle photography and a consistent brand mark.
PRODUCT DISCOVERY
Collection navigation, product cards, search and structured paths to products.
RESPONSIVE PRESENTATION
Layouts adapted for desktop and mobile shopping, including the homepage, collection and product views.
COMMERCE FOUNDATIONS
Shopify product catalogue, cart and checkout integration, plus shipping, support and policy information visible to customers.
WHAT THIS PROVES
A live ecommerce example you can explore.
Unlike a static concept, MOLAVIE is a live Shopify store operated as a FutraDay-owned project. Visitors can browse the public storefront and inspect the navigation, collection and product experiences.
This case study describes the shipped design and platform, not a claim of client revenue, increased conversions or independently validated sales outcomes. Store transaction data is intentionally not published.
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